Presented By: Muyiwa Bamgbose
Event: 2016 ECHO West Africa Forum: Ibadan, Nigeria (12-04-2016)
Marketing is the heart of every business!
Until a sale is made, all we are doing is spending money!
Operations thrive or die based on what they get from marketing.
In Nigeria, marketing channel for the distribution of a commodity may vary from one part of the country to another.