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The webinar focused on the dynamics of business activity in biofortified seed, crop, and food value chains, in a discussion with those on the front lines. Drawing on their experiences and lessons learned, we explored challenges and opportunities for businesses to enter and grow biofortified product markets. 

The aim was to generate interest in increasing business activity and strengthening enabling environments for biofortification, and inform commitments expected to emerge from the UN Food Systems Summit in September 2021 and the Tokyo Nutrition for Growth Summit in December 2021.