Using Interactive Radio to Promote Agricultural Messages

Session: The importance of the media to motivate sustainable agriculture and care for the soil The session will challenge agricultural stakeholders to use the media more fully to motivate people to adopt sustainable agriculture. Media can help reduce the number of farmers dependent on chemical fertilizers to grow their crops, impacting the number of users of organic agriculture and reducing the use of inorganic pesticides by encouraging alternatives leading to safer food for this generation and the next.

Biographical Information: Method Charles is a popular radio announcer on Habari Maalum Radio. A journalist of eight years in the news industry in Tanzania, he is most successful in promoting agriculture and health news especially in rural areas. In 2019, he was the Chief Editor of Habari Maalum Media and in 2017 he wrote agricultural news through an international website called www.Barzawire.com under Farm Voice Radio International from Canada. Since 2021, his articles about organic farming motivate care of the soil, publishing through Mkulima Mbunifu magazine distributed free to farmers. His agricultural radio program Mafanikio Bora providing education on best agricultural methods has been aired throughout Tanzania and East Africa through radio partners. He also prepares health videos viewable on Youtube at the Africa Maternity Center and the Selian Ngaramtoni Hospital. He holds a Diploma in Journalism from Habari Maalum College and certificate from Musoma Utalii College.