Designing for Behavior Change: For Agriculture, Natural Resource Management, Health and Nutrition

Abstract,    , 2013

This field-tested, six-day curriculum responds to community development managers', program planners' and behavior change officers’ need for a practical behavioral framework that strategically aids them in planning for maximum effectiveness. This curriculum, originally adapted from the Academy of Educational Development’s BEHAVE tool and developed into a maternal and child health curriculum by the CORE Group Social and the Behavior Change Working Group, has now been tailored, updated and extensively field tested for food security field-based staff to include more case studies, stories and examples; clarification of determinants and key factors; Barrier Analysis (a rapid formative research approach); a half day of field work using formative research; guidelines for selecting appropriate behavior change activities; and more.

The Designing for Behavior Change curriculum was developed by the CORE Group Social and Behavioral Change Working Group and later modified for multiple sectors by members of the Food Security and Nutrition Network Social and Behavioral Change Task Force. The Technical and Operational Performance Support (TOPS) Program is made possible by the generous support and contribution of the American people through the United States Agency for International Development (USAID). The contents of this training curriculum are those of the authors and do not necessarily reflect the views of USAID or the United States Government.

Publication Details

• Published: 2013
• Publisher: Technical and Operational Performance Support Program