assets.publishing.service.gov.uk/media/...FTR.pdf
Rural people ultimately decide how their land will be managed and recommendations for change must be perceived to be beneficial, often in the short-term, by the supposed beneficiaries. Improved knowledge of crop-tree interactions may not be incorporated into management strategies if this knowledge, and the way it is promoted, does not complement the socio-economic and bio-physical factors that determine farmers' management decisions.