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Village poultry are an integral part of rural life in Malawi. They are everywhere. Anyone in the village might own a chicken. Even an impoverished widow, who has little chance of owning anything as valuable as a goat or a pig, still has a good chance of owning a chicken. Thus, improvements in production of village poultry benefit everybody in the village, irrespective of their status.

And yes, there is an ocean of opportunity to improve: control of diseases, better housing, better nutrition, better breeding, better management! In each of these aspects there are gaps and constraints where dedicated input can achieve real progress, real benefits.